TrackMaster™ Index

Important Notification

TrackMaster is an online advertising measurement tool in China.

Main TrackMaster API Objects

TrackMaster Network for Advertisers designed for advertisers, or advertising agencies,to organize a web ad campaign and track serving data and user interactions.

The following diagram shows the main objects in the API:

Trackmaster Architecture
  

Network

The Network is the root object of all data for a specific network. Most customers have only one network, although a few large customers have two or three. Each network manages its own user accounts and permissions; you must have an account and permissions for each network on which you want to make calls.

Network User/Roles

Networks manage its own user accounts and permissions. The permissions to perform certain operations are assigned to specific roles. Network User/Roles are assigned particular roles, and through those role assignments acquire the permissions to perform particular functions. Since Network User/Roles are not assigned permissions directly, but only acquire them through their role. Certainly, you can allot special permissions to individual.

Network Media

TrackMaster API maintains a global list of Media, called the Media Lib, with entries that describe each media’s information. You must add media from this Media Lib into a local list for your network. The local list is called Network Media.

* If a media you want to include in your local list is not present in the Media Lib, you can contact us.

Network Advertisers

TrackMaster API maintains a global list of Advertisers, called the Advertisers Lib, with entries that describe each advertisers’ information. You must add advertisers from this Advertisers Lib into a local list for your network. The local list is called Network Advertisers.

* If an advertiser you want to include in your local list is not present in the Advertisers Lib, you can contact us.

Brand

Part of advertisers has one or more Brands objects associated with it. A brand is a brand that is associated with an independent product line. A brand can belong to one advertiser only.

Campaign

Each advertiser has one or more Campaign objects associated with it. A campaign groups together a set of ads and placements for a single advertiser. Campaigns have a start and end date. A campaign can belong to one advertiser only. A campaign links to one or more Placement.

Campaign Media

You must add campaign media from network media for your campaign. A placement can belong to one campaign media only.

Placement

A Placement represents a fixed block of ad space on a page. A creative is an advertisement, and a placement holds a creative. A placement provides the creative’s URL, its physical dimensions, pricing information such as CPM, CPC, and a few other properties. Placements can optionally be grouped into a PlacementGroup for media that sell placements in groups.

Creative

A creative is a wrapper for one or more files representing the advertisement. You can assign a default creative to multiple Ad objects from any campaign in your account.

Publishers

Agency

Advertisers